LA PRAIRIE Pure Gold Radiance Cream

This luxurious moisturizer gives skin the luminosity of pure gold. Its smoothing and highly moisturizing formula provides nutrients and an intense feeling of comfort. Over time, it helps restructure the skin, increasing the feeling of volume. The Exclusive Cellular Complex™ restores the skin's youthful appearance, while gold, especially indicated for devitalized skin, enhances luminosity and provides powerful active ingredients. The formula comes in recyclable gold packaging. Apply as part of your daily skincare routine, after Pure Gold Concentrate and Pure Gold Eye Cream. Spread on forehead, face and neck until completely absorbed.

The Pure Gold Collection has been formulated to meet the needs of devitalized skin: dull, fragile, thin skin, prone to dryness and with low receptivity to nutrients, which slows down the renewal processes. The Pure Gold Science Platform provides a constant supply of regenerating active ingredients to compensate for this lack of receptivity, providing instant and long-lasting luminosity.

Backed by 90 years of cellular science, La Prairie's legacy is rooted in Swiss culture. La Prairie – adding life to years since 1931.*

* La Prairie – adding life to the years since 1931.

• Pure Gold Radiance Cream is a moisturizing cream formulated to revitalize, regenerate and strengthen dehydrated skin
• Exclusive Cellular Complex™ with pure gold protects cells and improves skin renewal processes for visible rejuvenation
• The Pure Gold Diffusion System contains gold for an immediate luminous effect and intensely infuses the active ingredients, prolonging their release
• With regular use, this moisturizing cream visibly contributes to restructuring the skin, increasing the sensation of volume
• The unique properties of gold as a highlighter make it ideal for devitalized and dry skin.
• Backed by Swiss cellular science and enriched with active ingredients, La Prairie elevates skincare to a luxurious art form

Apply as part of your daily skincare routine, after Pure Gold Concentrate and Pure Gold Eye Cream. Spread on forehead, face and neck until completely absorbed.