LA PRAIRIE Pure Gold Radiance Concentrate

This revitalizing serum gives the skin the luminosity of gold. It intensely hydrates, provides nutrients and provides a sensation of exceptional comfort to dry skin, while helping to refine uneven skin texture. Over time, it helps restructure the skin, increasing the feeling of volume. The Exclusive Cellular Complex™ restores the skin's youthful appearance, while gold, especially indicated for devitalized skin, enhances luminosity and provides powerful active ingredients, all contained in a recyclable container. Apply as part of your daily skincare routine, spreading onto forehead, face and neck until absorbed.

The Pure Gold Collection has been formulated to meet the needs of devitalized skin: dull, fragile, thin skin, prone to dryness and with low receptivity to nutrients, which slows down the renewal processes. The Pure Gold Science Platform provides a constant supply of regenerating active ingredients to compensate for this lack of receptivity, providing instant and long-lasting luminosity.

Based on a solid scientific background, La Prairie sublimates all of life's moments, going beyond skin care to beautify time and enhance emotions through unique experiences. La Prairie – adding life to years since 1931.*

* La Prairie – adding life to the years since 1931.

• Pure Gold Radiance Concentrate nourishes, revitalizes and softens devitalized skin for an unprecedented brightening effect
• Thanks to the Pure Gold Diffusion System, uneven skin tone improves and the sensation of volume increases
• The silky, light texture of this hydrating serum absorbs quickly, giving the skin a satin finish.
• This hydrating serum, with nutrients that strengthen and soothe the skin, visibly smoothes uneven texture and reduces pore size
• Gold, which enhances luminosity, is suitable for devitalized skin, such as dry, fragile, thin, dull skin and lack of nutrients.
• Backed by 90 years of Swiss cellular science and enriched with active ingredients, La Prairie elevates skincare to a luxurious art form

Apply as part of your daily skincare routine, spreading onto forehead, face and neck until absorbed.