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ROCHAS
Marcel Rochas was only 22 when he left a career in law to open his eponymous design house in 1925. Although he had no previous experience in fashion design, his innate gift for form and color quickly made him a coveted designer in France. fashion realm. Best known for his innovative designs that accentuate the feminine silhouette, Rochas revolutionized the fashion world with her "mermaid" dress design. The famous designer was also the first to sew pockets on skirts and create two-thirds-long coats.
In 1934, the Rochas design house added three fragrances, Audace, Avenue Matignon and Air Jeune, to its line. Although all three were withdrawn from the market during World War II, the design house recovered with its classic feminine perfume, Femme Rochas, in 1943. In 1989, the company transformed the deep, warm aroma into a lighter, more contemporary fragrance.
In 1953, Rochas dissolved the haute couture facet of his business to focus on its successful fragrance and cosmetics division. After his death in 1955, his wife, Helene, successfully ran the company until its sale in 1971.
After changing ownership several times, Rochas' design house remains a major competitor in the global fragrance market. As of 2014, the company offers more than 40 aromas for men and women. While many of his earlier creations were produced in collaboration with several different perfume designers, Jean-Michel Duriez has been his in-house perfumer since 2008.
