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CERRUTI
Cerruti is an Italian fashion house whose roots are in the textile industry. In 1881, brothers Stefano, Antonio and Quintino Cerruti opened Lanificio Fratelli Cerruti, a textile factory specializing in wool, in the small town of Biella. The business is passed on to Antonio's son Silvio, but his untimely death in 1950 led the business to be run by his son, Nino Cerruti, who was then only 20 years old. Nino introduces modern techniques to the factory, and the results are so successful that the operation expands to two additional factories.
Nino's interest went from textiles to fashion design, and his first men's collection, titled "Hitman," was unveiled in 1957.
The Cerruti brand was officially launched in Paris in 1967, with the opening of a boutique on Place de la Madeleine. Both men's and women's clothing are created with fabrics produced at lanificio Fratelli Cerruti. Cerruti is known for its exquisite fabrics and clean cuts. Classic wool suits were a specialty of the house, and designer Giorgio Armani designed for Hitman and Cerruti labels early in his career.
Over the years, Cerruti expanded to offer Cerruti 1881 (the broadcast line), a ready-to-use luxury collection called Cerruti Arte, Cerruti Jeans, the Cerruti Brothers business collection for men and Cerruti 1881 Shapes (for the Asian market) . All clothing lines were eventually folded into the Cerruti 1881 label. Cerruti remains a favorite nappy for stars and often offers designs and garments for use in films.
Fragrances were an early and important part of the Cerruti brand. The company's first fragrance, Nino Cerruti for Men, introduced in 1978, is the first in a long line of classic fragrances. The first female scent, Nino Cerruti Pour Femme, was launched in 1987.
Nino Cerruti retired from the fashion house in 2000 to focus on the textile business. The house continues today under the creative direction of Jesper Borjesson (men's clothing) and Richard Nicoll (women's clothing). Cerruti fragrances are still in production today, under the brands Cerruti and Cerruti 1881, along with Coty.
