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MOSCHINO
Moschino, a famous Italian design house, was founded in 1983 by Franco Moschino. His first designs were jeans and casual clothing. Later, her line was extended to include evening wear, lingerie, shoes, accessories, jewelry, cosmetics, men's clothing and eventually perfumes. The Moschino brand gained international recognition and popularity very quickly. His designs were very colorful, eccentric and elegant with the classic cutting and sewing techniques he learned from traditional Italian tailors. Moschino's first perfume, Moschino, a feminine fragrance, was launched in 1987. In 1990, a men's version followed. Since then, 16 more fragrances have been released under the Moschino and Cheap and Chic brands. The newest fragrance, Cheap & Chic Chic Petals, was launched in 2013. Many different collaborators have worked with Moschino to create his perfume line, including Olivier Polge, Nathalie Lorson, Antoine Maisondieu, Olivier Pescheux, Guillaume Flavigny, Olivier Cresp, Vincente Marcello and Ilias Ermenidis. When Moschino died unexpectedly in 1994, his assistant and dear friend, Rossella Jardini, took over the company. Since then, the brand has achieved even greater popularity, and expanded with boutiques around the world as well as an online shopping website. In 2010, Hotel Maison Moschino opened its doors in the center of Milan, it was designed with the spirit and colors of Moschino. Jardini ran the company until October 2013, when it was taken over by Jeremy Scott.
